Contributed by Leila Rezaiguia

For years, leadership coaching has been seen as an integral aspect of any powerful organization. Its prominence has grown as the coaching’s value is now regarded as a worthwhile investment resulting in more effective, engaged leadership. For this reason, more and more organizations are looking for ways to spread coaching to every employee.

Coaching shouldn’t just be limited to top leadership as employees at all levels need to be empowered and motivated to make the right decisions and effectively work each day. The only way to do this is through training and coaching, as the latter provides them with opportunities to learn about themselves and their colleagues.

If this is the year that you are going to expand your coaching offerings, then keep reading to learn about the importance of coaching services for your organization in 2021.

1. You want to create (and sustain) a coaching culture.

In a dream world, your organization would have the resources to provide a coach for every employee; however, this is likely not possible. Instead, you can aim to reap similar benefits through creating (and sustaining) a coaching culture and offering dedicated coaching when required.

Organizations that have successfully created a coaching culture offer an environment where all employees feel encouraged to learn and supported when applying their skills. It also highlights the significance of personal and professional development while rewarding creativity and out-of-the-box thinking. This type of environment requires high-quality training, effective communication, and the dissemination of opportunities.

When properly implemented, a coaching program creates a more energized and engaged workforce whose members are greater assets to the organization. In a coaching culture, employees feel more empowered to excel in their role and take pride in their responsibilities. Suppose an employee feels responsible for their performance. In that case, it is much easier for them to recognize future steps they should take while also identifying any previous mistakes they have made and how they can avoid them in the future.

2. One-to-One and Team Coaching both have a place in your organization.

When it comes to the types of coaching that you should be implementing in your organization, both One-to-One and Team Coaching can bring value and assist you in taking learning and leadership building to a more profound level.

For One-to-One Coaching Services, one of the most popular options is Executive Coaching which is specifically designed to develop and advance executive leaders by ensuring they are equipped with the capacities required to move the organization forward.

On the other hand, Career Coaching can help employees find clarity and direction through goal-setting and long-term strategic thinking. By providing employees with opportunities to focus on their career paths, you can increase their engagement and performance. This, in turn, benefits both the employee and the organization as a whole.

Team Coaching is focused on encouraging team performance over the long term by ensuring organizations are taking the necessary steps to involve all stakeholders and obtaining the required insights for administering useful team reviews, planning sessions and goal-setting workshops. By implementing a Team Coaching program that utilizes well-researched and validated team assessment tools, you can be assured that your organization’s teams can engage in deep learning to boost performance for long-term gains.

3. Effective coaching produces a variety of benefits.

At its core, the employee coaching environment influences employee’s performance, making it essential for all organizations to implement. For starters, effective employee coaching significantly affects employees’ motivation and performance at work. Most organizations lack employee engagement, performance, and retention — all issues that you can fix with a coaching program.

Employee coaching strives to improve each employee’s level of fulfillment and engagement in their role. Coaching is – by its nature – a collaborative process that entails focused discussions and enhances communication. For this reason, with the right coaching, you can implement a powerful feedback tool into your organization as employees are more likely to feel empowered and secure when it comes to offering feedback and advice to their coaches.

In addition to greater employee engagement and higher employee confidence, coaching can also lead to workers who are better prepared for their position. By prioritizing coaching and developing for both new and existing employees, you are setting your workers up for success in their current roles and future promotions, inspiring them to grow with your company and in their careers.

For all these reasons, it should be no surprise that organizations that coach their employees benefit from better employee performance. When each individual understands their role and objectives and how they coordinate with the overall organization’s mission and vision, fewer conflicts arise, and you can do work more efficiently and effectively.

4. Consider coaching as a long-term cultural shift.

To reap the full benefits of coaching, you can’t view it as a one-time task to check off the to-do list. Instead, it needs to be part of a long-term cultural shift that professionals in this realm facilitate. Any employee coaching should incorporate regular, frequent feedback between all levels of the organization. It should also priorities encouraging employees to grow and perform at their highest potential.

All of this can only occur if your organization is open to employee ideas and if you inspire colleagues to learn from each other. By keeping an open mind throughout the process and frequently asking employees for their ideas, you can create a workplace where everyone feels confident in sharing their thoughts and taking responsibility for their projects.

When considering potential coaching services for your organization, you want to ensure you seek a team committed to bringing your employees opportunities for deeper learning and leadership building. The best coaching services use a systemic, scientific approach that expedites skills development at both the individual level and across the organization. It is this methodology that results in meaningful, transformational shifts that encourage long-term peak performance.

Are you looking to incorporate coaching services into your organization this year? Why or why not? What do you think the specific benefits for your organization would be? Do you foresee any barriers? Let us know your thoughts and any additional questions you may have in the comments below!

About the author:

Leila Rezaiguia is the Co-Founder and Managing Partner at Kompass Consultancy, a World Class Coaching & Leadership consultancy headquartered in Dubai and with offices in Abu Dhabi and Sydney, that specializes in enabling individuals, organizations, and educational institutions to achieve performance excellence and career success. Leila is a multi-lingual (English, Arabic, and French) PCC Coach, Facilitator, Mentor Coach, Coach Trainer, Business Mentor, and Coach Supervisor who is renowned for her high energy, enthusiasm, passion, fun-loving nature, and love for building connections, empowering and working with people from diverse cultures. She is passionate about 1:1 & Systemic Team Coaching, Coach Training, Coaching Supervision and Women in Leadership