Corporate Strategy

Tying Performance Metrics to Business Strategy

by Travis K. Anderson, MBA, PMP

no2id_elephant_big1In the previous article, “Close the Gap between Projects and Strategy”, Johnson discusses drawing the gap closer between projects and strategy. Now we explore an article by Breakthrough Performance Management, which is about tying performance metrics to business strategy.

Executive managers ask for reports that show performance measures. Technical or key performance indicators are often displayed using dashboards and scorecards as a means to evaluate the health of the strategic plan. The problem presented in this article is that most organizations have a disconnect between corporate strategy and day-to-day activities. Therefore, organizations can measure performance, but they can’t manage it.

Breakthrough Business Performance indicates that some attributes that lead to the failure of executing strategy are poor definition, non-tangible, not clearly communicated, and measurement not focused on key drivers. Organizations are invited to adopt a discipline that links strategy execution with key business processes through the management of 1) objectives, 2) initiatives, 3) resources, 4) risks, and 5) incentives. The theory is that organizations can manage performance by tying performance metrics, initiatives, resources, and risks to strategic objectives.

Some projects are required to use Earned Value Management (EVM) to manage performance on large scale high risk endeavors. EVM is a methodology used to integrate scope, schedule, and budget and uses objective performance measures to monitor progress. There are two types of effort that are measured, level of effort and discrete. Level of effort is often the administrative support such as general project management and other overhead type functions. Discrete effort involves the more tangible key drivers or objectives required for delivery at the end of the endeavor. A well designed earned value management system requires the responsible control account managers to clearly define the initiatives by depicting the particular objectives in a work breakdown structure dictionary. The dictionary will also house some of the high level risks or assumptions that may impact the outcome. The resources are presented in a basis of estimate artifact that explains the rationale behind the costs related to the initiatives. All of the appropriate scope, schedule, and cost artifacts are captured into one project management plan and performance measurement baseline as the basis for performance.

Using project management software tools such as Primavera P6, Deltek Cobra, and other enterprise systems have proven useful to organizations to obtain a more formal method of achieving best practices for measuring and managing performance. One caveat is that investing in a specialty tool sets also means that organizations must invest in specialty experts to operate and maintain the system. The trick is striking the right balance between measurements vs. management. Integration management just happens to be one of many hats that project managers wear throughout the life of a project

References

Breakthrough Performance Management: Tying Performance Metrics To Business Strategy.

(2005, January). Business Credit, Retrieved October 12, 2008, from EBSCO MegaFILE
database.

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Close the Gap between Projects and Strategy

by Travis K. Anderson, MBA, PMP

broken-link1In the previous article, “A Theoretical Framework for Aligning Project Management with Business Strategy”, Milosevic and Srivannaboon implicate a framework for alignment to achieve a competitive advantage. The next review by Breakthrough Performance Management is an article about tying performance metrics to business strategy. Now we explore the gap between the organizational components and the project level components.

Johnson points to the research of Cathleen Benko and F. Warren McFarlan which established that $2.3 trillion are spent annually on projects by U.S. companies. A majority of companies are performing these projects without having a strategy that ties the project to the organizational needs. Benko and Mcfarlan conclude that companies must optimize their projects by using portfolio management that focuses on both the relationship of synergic projects and the alignment to corporate strategy.

The primary question that Johnson presents is, “How can companies surmount these obstacles so their projects collectively support the corporate strategy, achieve efficiencies, and position the company to adapt to the future?” The first approach is to view your projects through a “strategy lens” and the second approach is to build a project-portfolio “brain”. By keeping it simple and involving the right people, portfolio management systems allow executive management to look across their enterprise for duplicate efforts that chip away at the bottom line. The key for success is to have constant communication on multiple levels.

Consider the application of tying the project level structure and strategy of the resource loaded network (RLN) development activities to that of a contract procurement structure and strategy at the business unit level. The project lifecycle is 1) pre-award, 2) contract execution, and 3) contract close. During the pre-award phase, a request for proposal (RFP) follows a procurement timeline consisting of four sequential phases,1) receive draft RFP, 2) receive final RFP, 3) submit proposal, and 4) contract award. At the organizational level, procurement specialists are primarily concerned with capturing the contract and handing it off to the project. Project level stakeholders are also concerned with capturing the contract, but more focused on the implementation of the proposal strategy. The alignment of the organizational components to that of the project level components often determines the success of the project.

The business unit has a strategy to capture contracts that continue to grow the business in terms of revenue recognition and customer relations. Therefore, projects implement the contract proposal in a way that satisfies the customer requirements on schedule and on budget. Strategic managers can group projects into portfolios by taking into account some of these similarities relating to the customer such as, risk in terms of contract type, Integrated Master Plan/Integrated Master Schedule RLN development, Earned Value Management, and so on. Processes, procedures, methodologies, and other continuous improvement activities are captured at the portfolio tier with a direct relationship to the customer requirements. Portfolio management assists in closing the gap between projects and strategy by utilizing an enterprise project structure and strategy that links the hierarchy of the organization to that of the project. Strategic managers can use portfolio management to achieve their projects collectively as they support the corporate strategy, achieve efficiencies, and position the company to adapt to the future.

References

Johnson, L. (2004, June). Close the gap between projects and strategy. Harvard Management

9(6), 3-5. Retrieved October 12, 2008, from EBSCO MegaFILE database.

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A Theoretical Framework for Aligning Project Management with Business Strategy

by Travis K. Anderson, MBA, PMP December 8, 2008 Leadership

In the previous article, “Moving from Corporate Strategy to Project Strategy”, Morris and Jamison expand on the idea of moving strategy from the corporate level to the project level. The next review analyzes an article authored by Milosevic and Srivannaboon who support this movement of strategy through their framework for alignment between these levels.

Click to continue…