How Do You Define Project Management To Your Friends?
PMI has a Facebook page now, and they recently asked an interesting question I would like to ask you as well.
How do you define “project management” in a way that inspires others to learn more about this important discipline?
I’ve struggled with this in the past. When I say I’m a project manager, most people have no idea what that means. I normally talk about the specific project I’m currently managing because they can relate to it better.
But a generic definition that is clear and inspiring to others? I don’t know if I’ve ever tried that.
Here is my first shot.
“Project management is leading people to get non-routine things done. Every project is different, so managing them is a dynamic and challenging job!”
What do you think? Let’s do some back-and-forth in the comments section here and come up with something together!
Sep 2nd, 2009 at 2:43 pm
My simple (very symple) definition of project management for my friends is:
working better and organized
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Josh Nankivel Reply:
September 3rd, 2009 at 7:50 pm
Interesting…sounds like it could be applied to an operational role though.
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Shim Marom Reply:
September 7th, 2009 at 11:23 pm
Having read through the comments so far it seems to me that some respondents have actually missed the point. The task given was not to come up with the ultimate definition to what project management is. The task was to come up with a SHORT definition to what project management is. I would have thought that as project managers we will be more sensitive to the need to refrain from scope creep. After all isn’t this one of the key performance indicators we’re accountable for?
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Josh Nankivel Reply:
September 8th, 2009 at 2:02 am
Great point Shim. I don’t mind though, this platform leads to digression and overall free expression, and there’s a lot of value in that.
One could say that I made the requirements unclear!
But rather than treat this as a project I’m managing, I’d rather think of it as a brainstorming session.
Perhaps next time, I’ll have some fun and write a set of clear requirement statements!
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Sep 2nd, 2009 at 4:23 pm
Project management is Git’r'done without the flannel shirts and pickup trucks, usually. : )
More seriously: project management is work that starts and completes something.
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Josh Nankivel Reply:
September 3rd, 2009 at 7:52 pm
Great points. In my definition I was looking for 3 main points:
1. Getting things done
2. Unique “projects” distinquished from operations
3. People: leading, collaborating, multiple stakeholders, etc.
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Sep 2nd, 2009 at 7:05 pm
Josh,
Why not Cleand’s definition…
Project management is the discipline of planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives.
The Project Manager is the person who performs the activities of Project Management.
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Josh Nankivel Reply:
September 3rd, 2009 at 7:53 pm
It’s a good definition, but I’m looking for something that people outside our world can relate to. Trying to put myself in their shoes, you lost me at the word “discipline”.
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Glen B. Alleman Reply:
September 4th, 2009 at 1:11 pm
Josh,
I can sorta see where you’re going. But for me personally these attempts to “dumb” down things – there was a feable attempt to do that with EV recently that completly bombed – undermines the discipline of PM.
If you were to come up with a simplier defifntion, would it have the same semantic integrity as Cleland’s or could it then be open to interpreation and made to mean anyting to anyone – like “United A319 Captians are really project managers, but they don’t know it (nor does the FAA)” ;>)
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Josh Nankivel Reply:
September 5th, 2009 at 9:05 pm
It’s just that when someone says they are a real estate agent or a police officer, most people have a general idea about what they do.
I’m almost tempted to take Dr. Paul’s line of reasoning and just say I’m a “manager” because most people have a general idea about what that is.
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Sep 2nd, 2009 at 7:08 pm
Here’s my short definition:
“Project Management is the process of coordinating the effective utilization of resources to achieve a unique outcome.”
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Glen B. Alleman Reply:
September 3rd, 2009 at 9:41 am
Shim,
Are there other verbs beyond “coordinating?
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Shim Marom Reply:
September 6th, 2009 at 6:13 am
wow, I’m being put under pressure here. I’ve tried to condense my definition to take as few characters as possible. Anyone with a good but shorter synonym for “coordinating”?
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Josh Nankivel Reply:
September 3rd, 2009 at 7:55 pm
I like it! Still would people who have no knowledge of project management be able to relate to it?
Perhaps a short story is in order to help people understand..
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Glen B. Alleman Reply:
September 4th, 2009 at 1:13 pm
So how do people who have now knowledge of how what a United A319 Captain does everyday on the line learn.
“I fly the plane”
Well sorta. What else does the Captain do?
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Sep 2nd, 2009 at 8:41 pm
Sorry folks,
Project management is a process, and that process is embedded in virtually everything we do.
For a surgeon, each operation or procedure is a project; For a commercial aircraft pilot, each flight is a project; For a lawyer, each case is a project; For a contractor, each contract is a project;
One of the reasons we grapple with the definitions lies with the fact that we have conflated the process a person follows in order to do what is is they have to produce with their job title.
Asked another way, given project management is embedded in all medical procedures, would it be appropriate to call each surgeon a project manager? Do we refer to the “Pilot in Command” (PiC) or do we refer to the Project Manager responsible to fly us from point A to point B?
As a life long, committed, passionate project manager, and one who earns a significant portion of our revenues from providing project management related training and consulting, I find myself in a funny position of having to refute my life’s chosen career path, but somehow, the role or the importance of project management has become distorted beyond what I am comfortable with.
Real? Yes… Important? Yes….. Necessary? Yes….. But only in the context of being the means to an end…. And only in the context of being a process that is EMBEDDED into just about everything we do…..
BR,
Dr. PDG, “shaken, but not stirred” in Jakarta
http://www.getpmcertified.com
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Glen B. Alleman Reply:
September 3rd, 2009 at 9:32 am
Paul,
What would be the improvement in our understanding of project and their management, if we adopted your point of view?
Separating the process of “managing projects,” – using your anecdotes of pilots and surgeons – is the “project manager” the one who performs the actual work during the management of the project?
It would seem the pilot, who is participating in the process of “managing the flight,” is not a “project manager,” rather is a pilot and is not performing “project manager” activities, but is “operating” the aircraft in accordance with the policies and procedures of his profession.
The “project manager” is possibly the person who oversaw the design and construction of the first few aircraft (program manager she is called at Boeing). Once the aircraft is in production, the person overseeing that production at Boeing is called a Production Manager.
The expansion of “project management” – the verb and “project manager” the noun to every activity dilutes the definition and removes of clarity of the role description of a project manager as well as all the role descriptions you displaced.
“Project Managers” (the noun) “manage” projects (a verb). Only on trivial projects does the Project Manager perform the work of the project – flying, cutting, welding, digging, or any other skill needed to complete the project.
As well the line between operations – operating the airline (the business of flying) for example and “managing” the aircraft during a flight for the airline has been blurred in your definition.
As a PIC of a CH-47 for several years, we “flew the missions that were briefed in the morning” Saying to our CO, “Major we’re going to go manage our ‘projects’ now, to deliver troops and supplies to the field,” would receive an odd look of “Mr. Alleman, what in the hell are you talking about?”
Glen B. Alleman
VP, Program Planning and Controls
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Dr. Paul D. Giammalvo Reply:
September 3rd, 2009 at 9:51 am
You made my point exactly. You were given a mission (project charter) You had to plan how you were going to achieve that mission and you had to ensure that your plane was maintained, fueled and armed, and even though you didn’t do the work yourself, you were responsible to ensure that it was done by someone. You had to file some sort of a flight plan and when you were done with your mission, you somehow had to close it out. So clearly, what you were doing as a PiC was project management. But that is not what you called it nor is it what your Major called it…..
Which means that project management is a process embedded in just about everything we do, and to try to parse out the process from the job makes little or no sense…
Good night, Gracie……
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Glen B. Alleman Reply:
September 3rd, 2009 at 4:12 pm
Paul,
What I’ve failed to understand is the need to redefine words into project management venacular.
As the AC (aircraft commander) I never saw my role as a project manager. Why the need to redefine that role as a PM role?
What improvement in my job or those supervising my job as the AC results from this redefinition?
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Josh Nankivel Reply:
September 3rd, 2009 at 7:57 pm
I’m going to agree with Glen on this one.
Project management skills are used across the board by just about everyone, and project management uses some processes in common with operations.
Still, project management is a distinct role and can be defined in helpful ways. That’s what I’m trying to do here…only define it in a way that your Aunt Marge would appreciate and understand immediately.
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Dr. Paul D. Giammalvo Reply:
September 3rd, 2009 at 8:24 pm
Guys, my point was and remains that we are putting too much emphasis and importance on the PROJECT part and not enough emphasis on the MANAGEMENT part.
Peter Drucker said “management is management is management” and while I will be the first to admit there are SOME aspects of project management that are unique (time and budget constraints)I think organizations like PMI have tried (and have, IMPO, over achieved) into making project management out to be something much more than it is or should be.
Once we recognize and accept that project management is a process, and that process is embedded into nearly everything we do, enables us to move beyond the linear thinking that is keeping us from advancing project management to the next level- which is to recognize and accept that it is a complex, dynamic, adaptive systems, which means what PMI advocates or touts is less relevant than what the systems engineers or better yet, systems dynamics folks are suggesting.
BR,
Dr. PDG, Jakarta
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Glen B. Alleman Reply:
September 4th, 2009 at 10:45 am
Paul,
Who doesn’t recognize project management as a process? The tautological definition of project management is the “management of projects.” That appears to my small brain as being different than the “management of the Wendy’s night shift.”
Are conjecturing that “management” and “project management” are indistinguishable?
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Dr. Paul D. Giammalvo Reply:
September 4th, 2009 at 10:04 pm
Essentially, yes…. With the exception of time constraints, and the temporary nature of project work, I think PMI in particular has blown project management way out of proportion to what is is or should be in most OWNER organizations.
In an owner organization, we have asset (funtional) managers, operational managers (the people who actually generate revenues) and project managers.
I think it not difficult to appreciate that the asset managers are the most powerful, simply because they control the money, people and knowledge within the organization. The operations managers are the most important, simply because they are the people who generate the revenues in an organization; Then lastly, come the project managers, who, in an owners organization are the bastard children….. The place people get sent who can’t make it as functional (asset) or operations managers. In an owners organization, project management is an EXPENSE- a cash outlow, and a “necessary evil” to be tolerated until operations can get back on line and generate revenues or until the assets are back to being fully functional.
Now, for a CONTRACTOR, the PM is quite a different story….. But in most contractor organizations he/she has full or close to full P&L responsibility for the project….. PM in the context of a contractors organization is often the difference between success and bankruptcy……
But the bottom line remains- despite (or maybe because of?) the fact I am a life-long project manager with three degrees in that specific subject, I believe project management is different, but not all that much different than operations or asset management UNLESS you are a contractor. If you are a contractors PM, you are more like an entrepreneur, charged with running a “mini-business”.
But then, I am a heretic anyway……
BR,
Dr. PDG, Jakarta
http://www.getpmcertified.com
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Glen B. Alleman Reply:
September 5th, 2009 at 5:31 pm
Paul,
And you what happens to heretics
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Dr. Paul D. Giammalvo Reply:
September 5th, 2009 at 7:49 pm
And you think this worries me?
Back in the days of Joan de Arc, things were a bit more radical. Today, lawsuits are the way heretics get burned at the stake….
Duncan got sued by PMI. I was threatened with legal action…. (Virgil Carter days) And PMI “excommunicated” me….. (A hilarious story in and of itself)
And as you know, I am a lifelong PM. It is my lifes work. I am not an “accidental” PM. I am passionate about project management. It was what I wanted to be when I grew up back in the 50’s and 60’s and is STILL what I want to be when I grow up.
So in the end, what good are you if you are unwilling to stand up for what you honestly believe in? If you “get along by going along”? If that is what you want, then be my guest. But I for one feel a professional obligation to speak out against what I see that doesn’t fit with how I see project management- including both what project management can and cannot do.
And I fully realize there are other perspectives, and I try to make it clear that my perspective is primarily as a contractor’s project manager. But as a consultant to may owner companies, I can see why project management continues to fail in their organizations.
Enjoy your Sunday in Denver….
BR,
Dr. PDG, Jakarta
http://www.getpmcertified.com
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Shim Marom Reply:
September 6th, 2009 at 8:10 pm
Paul,your observations are correct but you haven’t met the objective of this exercise. I thought the objective was to come up with a definition of up to 140 characters long. This is a bit limiting, but that’s what we were asked to do.
How would you make your definition shorter?
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Dr. Paul D. Giammalvo Reply:
September 6th, 2009 at 11:36 pm
Fair point, Shim,
If we START with a standard, English language dictionary, (Merriam Webster’ Online) we find that to restate the definitions of project + management we come up with “the administration supervision or executive function to plan, organize, coordinate, direct and control a proposed or planned undertaking to achieve a particular aim or objective within a specific time frame, with some reasonable expectation for success, through the skillful handling or use of limited or constrained resources and the successful organization, administration and controlling these affairs in a business-like manner.”
According to my count, that is 372 characters without the spaces and 425 characters with the spacing.
So what do we cut out that still captures the essence sufficiently to be consistent with a standard English language dictionary definition?
BR,
Dr. PDG, Jakarta
http://www.getpmcertified.com
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Shim Marom Reply:
September 7th, 2009 at 1:30 am
mmm…not fair, you’re throwing he question back at me. In all honesty, I think the dictionary definition is a “bit” formal. Frankly there are too many verbs in there, some of which can be considered to be implied, and therefore not strictly speaking necessary (given that we’re short on space). Which ones we take out I’d rather leave up to you
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Dr. Paul D. Giammalvo Reply:
September 7th, 2009 at 1:38 am
Hi Shim,
I wasn’t throwing it back to you…. I was merely posting what I had researched and published previously….. We have some really smart people in this forum and while I agree with you that there are too many verbs, this definition is consistent with the dictionary definition.
I throw it open to the collective wisdom of the crowd here what to take out and what to consolidate, without losing anything significant vis a vis the dictionary definition.
In the end, we may very well find out that trying to do it in 140 characters is IMPOSSIBLE to accomplish without significantly degrading the definition, which may very well be the case.
But what is wrong with us saying it cannot be done?
BR,
Dr. PDG, Jakarta
http://www.getpmcertified.com
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Dr. Paul D. Giammalvo Reply:
September 7th, 2009 at 1:56 am
Hi Shim,
To illustrate my point, look at the definition of project in the latest version of the PMBOK. “A temporary endeavor undertaken to create a unique product, service or result”.
With 77 characters including spaces, it falls within the 140 character limit, but look at all the important things it misses….. Nothing about the responsibilities of management; Nothing about the succcessful outcome…. I mean taking PMI’s definition literally, it means cooking breakfast or driving to work could easily be defined as being a “project”….. (And in some of the places I have worked, it IS a project!!)
But the fact remains- IF we are to try to come up with a 140 character definition, to have any credibility at all, it needs to address the key elements from a standard English language dictionary, otherwise, all we are producing is a partial definition.
BR,
Dr. PDG, Jakarta
http://www.getpmcertified.com
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Sep 2nd, 2009 at 9:08 pm
Josh,
My role related to project management is that of a Project Controller. I tell people that I make 2 + 2 = 4 and then try to disprove the theory.
This reminds me of a joke.
A project manager asks his administrator what 2 + 2 equals. The administrator states in absolute that 2 + 2 equals 4. The project manager then asks his accountant what 2 + 2 equals. The accountant states in relative terms that 2 + 2 equals 4 plus or minus. Finally the project manager asks his project controller what 2 + 2 equals. The project controller turns off the lights, walks over to closes the blinds, and sits down by the project manager to say in a whisper, “What do you want it to equal?”
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Josh Nankivel Reply:
September 3rd, 2009 at 7:59 pm
Thanks for the joke, I needed a laugh!
I can safely say though, putting myself into someone’s shoes who has no knowledge of PM, your answer confuses me more than anything!
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Sep 3rd, 2009 at 12:51 am
Travis,
Not to get too heavy here, but is what you describe the mark of a professional anything?
One of my long standing beliefs is the practice of project management has been significantly damaged by people who claim to be professionals, accepting projects they know in advance are doomed for failure. That is not to say we should not challenge ourselves or be willing to accept challenges posed by others, but there is a difference between taking measured risks and gambling.
I think if the compensation of project managers and project team members was directly linked to achieving the stated objectives, we would see people thinking twice about taking on projects that were doomed from the start.
But getting back to Travis’s story, without some “skin in the game” project managers can tell you anything you want to hear, which is not what professionals do.
BR,
Dr. PDG, Jakarta
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Travis Anderson Reply:
September 4th, 2009 at 8:35 pm
Dr. PDG and Josh,
To my point about my job is to make 2+2=4 and then disprove the theory, is to say that the equation is always correct and therefore a method for evaluating my numbers against. A big part of my job is developing a RLN using Primavera and then integrating the results with Deltek Cobra. Any time we use applications, it is always a good idea derive the known values for quality assurance. Before anything goes out of my office, the metrics are evaluated from multiple angles for validity. This is to ensure that my cost numbers are in fact the correct numbers. I always conduct a data trace exercise against my known values, e.g. 2+2=4 always. The I spend a lot of time trying to discover where my plan may have holes, e.g. disprove the theory by having a sum zero check in place.That is the professional thing to do for your PM and CAMs.
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Josh Nankivel Reply:
September 6th, 2009 at 11:51 am
Can I summarize? For a project controller, to the layperson a good description could be:
“A project controller helps plan and track a project, and keeps everyone honest.”
How’s that?
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Travis Anderson Reply:
September 6th, 2009 at 12:13 pm
Josh,
Hey, this description of a project controller almost makes the role seem important. Thanks for the pick me up.
Yes, this is a great description of what I think is important about my job. Professionalism is all about integrity.
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Sep 3rd, 2009 at 2:50 pm
I ask them if they saw the wedding planner with j-lo in it. Anyone can plan a
wedding but if you want
it done right you hire a
professional. That’s what I am a professional manager of projects. Then I change the topic of sports.
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Josh Nankivel Reply:
September 3rd, 2009 at 7:59 pm
I LIKE it! Relating it to something they already know is a great way to tell the story and make it real for them.
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Sep 3rd, 2009 at 8:03 pm
I got this one from @nsheikh via Twitter:
The art of doing more, with less resource, in the most efficient way possible.
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Sep 3rd, 2009 at 8:06 pm
In order to avoid confused looks by friends, I usually just tell them that I help my colleagues build things better (in my case software) by organizing the effort.
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Josh Nankivel Reply:
September 3rd, 2009 at 9:20 pm
Thanks Chris, I like this one! They may ask “better than what”?
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Sep 3rd, 2009 at 9:02 pm
When my friends ask what project managers do, I reply…
“We’re the grease in the machine of business. We organize resources to get one-time jobs done.”
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Josh Nankivel Reply:
September 3rd, 2009 at 9:19 pm
Thanks for the comment, I like this one!
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Sep 3rd, 2009 at 9:55 pm
Twitter Comment
RT @pmstudent Comment on How Do You Define Project Management To Your Friends? by Glen B. Alleman [link to post]
– Posted using Chat Catcher
Sep 4th, 2009 at 8:16 am
For me the easiest way to describe what PM does goes like that: PM is like a boss of a small company, except they’re doing that each time with other team and not for themselves but for someone else.
PM, the as a boss of a small company, has to organize people around, find work for them, check if it’s being done, react when something goes wrong, plan for future etc. I guess it’s even similar load of bureaucracy to deal with although a different type.
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Josh Nankivel Reply:
September 5th, 2009 at 9:07 pm
Thanks Pawel, I like the analogy!
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Sep 5th, 2009 at 3:27 pm
Twitter Comment
How Do You Define Project Management To Your Friends? [link to post] (via @pmstudent) #pmot
– Posted using Chat Catcher
Sep 6th, 2009 at 5:56 am
I normally say to friends “Jack of all trades and master of organization” and to my son that I fly a desk.
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Josh Nankivel Reply:
September 6th, 2009 at 11:50 am
Awesome! I think I’ll start calling myself a desk pilot too!
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Steve Watson Reply:
September 7th, 2009 at 6:41 pm
“…fly a desk”, that’s great!
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Sep 6th, 2009 at 7:39 am
Josh, I tell them “I organize people to get things done.” and if they ask what ‘things’, I say, “for example, creating a computer program” or “figuring out how to do things faster at work, and not waste time on doing things by hand.”
This is usually when I’m talking to like parents at a school ball game, or in the grocery store. People who indicate that are absolutely removed from software development.
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Josh Nankivel Reply:
September 6th, 2009 at 11:49 am
Thanks Michiko, I like it!
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Sep 6th, 2009 at 7:40 am
Twitter Comment
Constant Stress RT @pmstudent Comment on How Do You Define Project Management To Your Friends? by Shim Marom [link to post]
– Posted using Chat Catcher
Sep 7th, 2009 at 11:32 am
As a laymans definition I generally say that:
Project management is the process of leading a group of people towards a commonly shared goal.
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Josh Nankivel Reply:
September 7th, 2009 at 12:07 pm
It’s good, but I’m afraid it doesn’t draw a distinction between general management and project management. Dr. Paul would probably be happy about that though!
The commonly shared goal could be meeting a monthly quota in an operational setting.
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Ralph Reply:
September 7th, 2009 at 5:30 pm
My fault. I misinterpretted the question as how do you describe it to your friends and peers.
I can’t really do much better than “Project management is the process of leading a group of people towards a commonly shared one-off goal”.
I’m very interested to see what other people come up with. It seems nearly as hard to describe as to carry out, but a lot of processes are innately complex which makes a succinct synopsis hard to provide!
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Sep 7th, 2009 at 6:24 pm
Project management is the documented way I show my boss my team knows how to successfully complete an implementation or project. This documentation usually consists of the work break down and work assignments (who’s doing what) in MS project and a separate multi-page document outlining costs (vendor quotes), computer network diagrams (Visio schematics), required steps and changes needed to complete the project.
I’m not PMP certified yet. But hope to be by the end of this year.
Thx
Ad^2
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Sep 8th, 2009 at 12:10 am
Having read through the comments so far it seems to me that some respondents have actually missed the point. The task given was not to come up with the ultimate definition to what project management is. The task was to come up with a SHORT definition to what project management is. I would have thought that as project managers we will be more sensitive to the need to refrain from scope creep. After all isn’t this one of the key performance indicators we’re accountable for?
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Josh Nankivel Reply:
September 10th, 2009 at 10:45 am
Good point Shim, but I don’t mind the diversity of interpretations.
PMI was trying to do this in 140 characters, but my question was actually this:
And then I confused things by having a slightly different question in the title to try and make it snazzy:
I did this on purpose. I figured some would answer one or the other and I could review and compile our collective thoughts into a revision of my prototype definition.
It’s actually a happy addition that other interpretations came out like the PMI’s 140 character one or the formal definition view. The more ideas, the merrier!
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Sep 8th, 2009 at 1:25 pm
Project Management is the finite skill of circus ringmaster, Mother, best friend, boss, and total overseer of all things involved with, resulting because of and ending in any given task.
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Josh Nankivel Reply:
September 10th, 2009 at 10:40 am
Wow! Deep and broad at the same time! It seems almost poetic, but I’m not sure it would make sense to the uninitiated…
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Sep 8th, 2009 at 3:07 pm
Project Management is taking responsibility for things others would rather leave untouched.
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Ralph Reply:
September 8th, 2009 at 5:00 pm
I like this, but I think it’s a bit flippant for a formal environment.
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Max Cameron Reply:
September 8th, 2009 at 5:08 pm
Perhaps the tile of this piece should have been, “How Do You Define Project Management In a Formal Environment?”
Flippant, though.
Great word. It feels like one of those complimentary insults.
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Josh Nankivel Reply:
September 10th, 2009 at 10:38 am
No, I wasn’t looking for a formal definition…I’m looking for something that communicates the heart of what we do as project managers to someone who has no knowledge (or even interest!) about what we do.
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Josh Nankivel Reply:
September 10th, 2009 at 10:37 am
I like it Max! When explaining it to friends, that’s a good way to start off at least!
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Max Cameron Reply:
September 10th, 2009 at 12:35 pm
Thanks for your email Josh, here’s another definition I thought of:
Project Management is the art of protecting the project producers from the forces which seek to distract them.
Alternate:
Project Management is the art of translating between two languages: that of the producers and that of the stake-holders.
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Josh Nankivel Reply:
September 10th, 2009 at 1:42 pm
Absolutely! That’s a critical element I don’t think we’ve discussed on this post yet.
As a PM, I see one of my key responsibilities to be removing impediments from my project team’s path!
I like the translation aspect as well, that’s one of the key things that got me into PM; the affinity for talking tech to developers and business-speak to external stakeholders.
Great input!
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Dec 18th, 2009 at 8:27 am
My (and most people’s friends) are not in employment in the Project space and so do not know the PM venacular.
I prefer to tell them I manage a business idea and the resources required to get that idea “done” from start to finish in a short set period of time….
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Dec 18th, 2009 at 4:38 pm
And why not:
I’m the member of a team as Phil Jackson was a member of Chicago Bulls.
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